founder

Pure Intentioned Beauty

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MY STORY
I've always wanted to be an entrepreneur as I firmly believe it is key to building legacy and financial wealth. Although that was a dream I held dear to my heart, I lacked the confidence to move toward that goal full throttle. Especially given that I've always maintained a well-compensated full-time job. While working my W2 gig, I became a real estate investor, partner in several businesses, and continued to experiment with making products for myself, friends and family, including laundry detergent, hair serums, lotions, and so on. I simply couldn't shake the desire to ensure the products I put on my body would not harm me, so I continued to research and research "natural" alternatives to just about every beauty product I purchased. Thus the chemistry and educational lessons began. I found that "natural" doesn't equate to safe while synthetic doesn't necessarily mean harmful. I finally launched ANNIKADECOR in 2020 to showcase my handcrafted soy-blend candles, aromatics, and a few personal care products after being challenged and scolded by a dear friend to stop procrastinating. Here we are several years later, and I've since expanded further into the beauty and cosmetics space which is a full circle moment. ANNIKA PURE was birthed to offer handcrafted beauty, bath and body, and cosmetics to all. We carefully source naturally-derived and organic ingredients in addition to synthetics that are effective and safe for your body, mind and soul. All of our products are created without parabens, phthalates, sulfates, and silicones. ANNIKA PURE is 100% owned by me, Annika Cox. Join me on this journey as I create and grow a Christ-centered business with clean hands and a pure heart. (see Psalm 24:4-5) I hope you enjoy the ride. Welcome to ANNIKA PURE.
ANNIKA COX

Shop BY collection

Coconut Oil
Our body care products include Cocos Nucifera (Coconut). Coconut Oil has natural antibacterial and antifungal properties, thanks to its content of lauric acid and capric acid. These components can help protect the skin against harmful microorganisms.
Argan Oil
Argania Spinosa (Argan) Kernel Oil is included in our personal care products. Derived from the kernels of the argan tree, which is native to Morocco, Argain oil is rich in essential fatty acids and vitamin E, making it an excellent moisturizer. It hydrates and softens the skin, improving elasticity and providing a natural glow.
Honey
Our lip scrubs contain honey. Honey acts as a gentle exfoliant, helping to remove dead skin cells and reveal smoother, healthier skin underneath. Mixing honey with sugar can create an effective lip scrub.
Peppermint
Our lip balms contain peppermint oil. Peppermint oil can accelerate the healing of cracked or chapped lips due to its anti-inflammatory and soothing properties.
Shea Butter
Our lip balms consist of shea butter. The antioxidants and fatty acids in shea butter help reduce the appearance of fine lines and wrinkles on the lips, maintaining a youthful look.
HANDCRAFTED

hair serums

Silicone-free with a blend of carrier and specialty oils to help strengthen, condition, and promote the healthy growth of your hair. Jamaican black castor oil provides moisture and can help with scalp conditions, Egyptian black cumin seed oil and olive-based Squalane increase hydration, while broccoli and daikon seed oils strengthen hair follicles and impart a non-greasy sheen. 4oz

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$25.00

INTRODUCING ANNIKA PURE

beard oil

Pure & Purposeful

Infused with soothing botanicals like chamomile and lavender, our products are a gentle embrace from nature.

Calm & clean

Designed with your peace of mind in focus, our range features only the purest ingredients to nurture your body and soul.

healing & holistic

Severed from harsh chemicals, our formulations prioritize your health. Each product is crafted with natural extracts, ensuring that what touches your skin is pure, safe, and kind.