Welcome to ANNIKA PURE, a luxury self-care brand dedicated to nourishing your body, mind, and soul with pure, handcrafted beauty and wellness products. At the heart of our brand lies a passion for clean, safe, and effective self-care solutions that not only enhance your beauty but also support your overall well-being.

ANNIKA PURE is more than just a brand; it’s a reflection of my personal journey, my commitment to self-care, and my desire to build a Christ-centered business. Each product I create is made with a pure heart and clean hands, rooted in the belief that true beauty comes from within. I draw inspiration from my faith, and the verse that speaks to the essence of our brand is Psalm 24:4-5, which says, "The one who has clean hands and a pure heart... will receive blessings from the Lord."

OUR STORY

The journey to ANNIKA PURE has been deeply personal. I’m Annika Cox, the founder and creator behind the brand. Self-care had always been important to me, and over time I became increasingly focused on what I was putting on my skin and hair. Store-bought "natural" products often fell short of my standards for purity and effectiveness, so I began making my own—everything from laundry detergents to hair serums and lotions.

As I experimented, I immersed myself in the science behind ingredients. I discovered that "natural" doesn’t always mean safe, and "synthetic" doesn’t always mean harmful. This learning process shaped the philosophy of ANNIKA PURE—blending the best of both worlds: naturally derived and organic ingredients with safe, effective synthetics. Before long, I started sharing what I was making with my friends and family, and their overwhelmingly positive response told me that what I had discovered could enrich the lives of others as well.

In 2020, with a push from a close friend, I stopped procrastinating and launched ANNIKADECOR—a small collection of handcrafted soy-blend candles and a few beauty products. That small step sparked something greater. As I refined my craft and deepened my knowledge, ANNIKA PURE was born.

OUR VISION

At ANNIKA PURE, our vision is to create luxurious, clean beauty and self-care products for those who haven’t yet found options that truly work for them. We believe that effective, high-quality products shouldn't require compromise, which is why we blend the best of nature and science to deliver safe, nourishing solutions. Our goal is to provide beauty, bath, and body products that not only feel indulgent but also meet the highest standards of purity, safety, and sustainability.

OUR COMMITMENT

We are committed to transparency, integrity, and uncompromising quality. Every ANNIKA PURE product is made without parabens, phthalates, sulfates, or silicones—because what you put on your body matters. We carefully select ingredients, whether organic, naturally derived, or safe synthetics, ensuring they are both effective and gentle.

Beyond ingredients, our dedication to purity extends to every part of our business. From sustainable packaging to ethical sourcing, we take intentional steps to minimize environmental impact while maintaining the luxurious experience you deserve. ANNIKA PURE is more than a brand—it’s a promise to provide self-care products you can trust, made with the same care and thoughtfulness you put into your own wellness journey.

JOIN OUR FAMILY

We invite you to experience the purity and luxury that comes with every product we offer. Whether you're treating yourself to an indulgent bath or looking for a thoughtful gift, we are here to provide you with the tools you need to look and feel your best. From our heart to yours, welcome to ANNIKA PURE—a place where beauty, wellness, and purity come together to elevate your self-care experience.

With love and gratitude,
Annika Cox
Founder, ANNIKA PURE